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ADVERTISING  SPECIALTIES
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Your promotional products company
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"Trivia Quiz"
Anecdotes about the Promotional Products Industry
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Correct answers are in BOLD* print.
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1. What was the first item imprinted with an advertising logo - launching the Promotional Products Industry in the 1880s?
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     A. School ruler
     B. *BOOK BAGS
     C. Match books
     D. "Bustle banners"
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2. The man who first imprinted an advertising logo on a promotional item had a named that belied the popular industry that he started.
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     A. *JASPER MEEK
     B. Leonard Shy
     C. Abner Hydden
     D. All of the above; they were partners.
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3. The exclusive use of what images was purchased in the 1930s for use on popular calendars?
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     A. The art of Maxfield Parrish
     B. The art of Norman Rockwell
     C. The Dionne Quintuplets
     D. *ALL OF THE ABOVE
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4. General Douglas MacArthur distributed throughout occupied territories pencils inscribed with the slogan "I shall return."
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     *TRUE  or  False
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5. In 1945, a product was invented that became the biggest selling promotional product of all times. It was:
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     A. The t-shirt
     B. The baseball cap ("gimme cap")
     C. *THE BALLPOINT PEN
     D. The keychain
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6. The Promotional Products Industry experienced unprededented growth in one particular decade during which one image was very widely seen.
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     A. The 20s - Flapper girls (scandalously showing their ankles)
     B. The 40s - Betty Grable pin up pose
     C. *THE 60s - "SMILEY" FACE
     D. The 80s - Princess Diana
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7. The widespread introduction of plastics made possible a new promotional product that became very popular.
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     A. Plastic shopping bags
     B. Flip-flop sandals
     C. *BUMPER STICKERS
     D. Latex balloons
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8. In the 1980s, computerization and miniaturization made one category of products extremely popular as promotional/gift items.
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     A. *POCKET CALCULATORS
     B. Quartz watches
     C. Headset radios
     D. Buttons that flash LEDs and play tunes
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9. The 90s saw many changes in the culture. One spawned a whole new category of promotional products.
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     A. AIDs  (for example: keychains with a condom carrier)
     B. *COMPUTERS (EXAMPLE: MOUSE PADS)
     C. Spirituality (example: lapel pins of crosses or angels)
     D. Smoking (example: "No Smoking" decals)
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10. In the 1990s, the most popular category of promotional products switched from writing instruments to what?
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     A. *WEARABLES
     B. Computer-related products
     C. Convenience items
     D. Electronics
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11. According to a study at Baylor University, using promotional products can increase the response to a direct mailing by:
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     A.  25%
     B.  50%
     C.  *75%
     D. 100%
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12. In 1934, Coca Cola gave away lithographed serving trays depicting what popular character(s) drinking Coke?
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     A. *Johnny Weismuller and Maureen O'Sullivan
     B. Smokey the Bear
     C. The Democrat's Elephant and Republican's Donkey
     D. Rudolph Valentino
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13. The US Government has used advertising specialties to:
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     A. *Promote the use of airmail
     B. *Recruit volunteers to serve in WWI
     C. *Sell war bonds
     D. Increase voter turnout
     E. *Advertise free information booklets available from government agencies
     F. *Increase compliance with IRS tax laws
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14. A Waterman Pen Set - given as a promotional item in the 1940's - now sells for $2000. The unique claim it made at the time, which made it so popular, was:
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     A.  *Guaranteed for 100 years
     B.  Writes with indelible ink
     C.  Has a calligraphic point
     D.  Won't leak
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15. In 1998, Newsweek wrote an article about cities seeking to host major political conventions in the year 2000. In an effort to influence the decision, the big city mayors presented party leaders with various promotional items.
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Here the cities are matched with their promotional gifts (with brand names added).
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  A. Boston           10. Palm Pilot, silver Paul Revere bowl, Rockport running shoes
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  B. Denver             3. Stuffed buffalo, cell phone, putter, autographed Broncos football 
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  C. Philadelphia     9. Miniature Liberty Bell, Tastykakes (local pastry), Flyers jersey 
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  D. Indianapolis     7. "Hoosiers" video, Indy race car helmet, polo shirt with GOP Y2K logo 
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  E. Los Angeles     6. Universal Studios t-shirt, Deamworks cap, Getty Museum book 
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  F. Minneapolis     1. Presidential nesting dolls, local specialty foods, "How to Speak Minnesotan" book 
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  G. San Antonio     8. Bedsheets with party logo  (Do you think they need a promo products consultant?) 
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  H. New York         4. Tiffany crystal bowl, NYPD tote bag, Joan Rivers pen, personalized Rangers jersey 
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  I. New Orleans      5. Music box with miniature French Quarter on top 
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  J. Miami                2. Beach towel, CDs by local musicians, cigars, suntan lotion 
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