Why
Use
Promotional
Products?
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From
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A S S O C I A T E S
Your
Promotional Products Company!
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"Trivia
Quiz"
Anecdotes
about the Promotional Products Industry
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Check for answers at the end.
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1. What was the first item imprinted with an advertising logo - launching the Promotional Products Industry in the 1880s?
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A. School ruler
B. Book bags
C. Match books
D. "Bustle banners"
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2. The man who first imprinted an advertising logo on a promotional item had a name that belied the outgoing nature of the industry that he started.
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A. Jasper Meek
B. Leonard Shy
C. Abner Hydden
D. All of the above; they were partners.
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3. The exclusive use of what images was purchased in the 1930s for use on popular calendars?
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A. The art of Maxfield Parrish
B. The art of Norman Rockwell
C. The Dionne Quintuplets
D. All of the above
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4. General Douglas MacArthur distributed throughout occupied territories pencils inscribed with the slogan "I shall return."
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True or False
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5. In 1945, a product was invented that became the biggest selling promotional product of all times. It was:
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A. The t-shirt
B. The baseball cap ("gimme cap")
C. The ballpoint pen
D. The keychain
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6. The Promotional Products Industry experienced unprecedented growth in one particular decade during which one image was very widely seen.
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A. The 20s - Flapper girls (scandalously showing their ankles)
B. The 40s - Betty Grable pin up pose
C. The 60s - "Smiley" face
D. The 80s - Princess Diana
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7. The widespread introduction of plastics made possible a new promotional product that became very popular.
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A. Plastic shopping bags
B. Flip-flop sandals
C. Bumper stickers
D. Latex balloons
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8. In the 1980s, computerization and miniaturization made one category of products extremely popular as promotional/gift items.
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A. Pocket calculators
B. Quartz watches
C. Headset radios
D. Buttons that flash LEDs and play tunes
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9. The 90s saw many changes in the culture. One spawned a whole new category of promotional products.
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A. AIDs (for example: keychains with a condom holder)
B. Computers (example: mouse pads)
C. Spirituality (example: angel lapel pins)
D. Smoking (example: "No Smoking" decals)
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10. In the 1990s, the most popular category of promotional products switched from writing instruments to what?
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A. Wearables
B. Computer-related products
C. Convenience items
D. Electronics
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11. According to a study at Baylor University, using promotional products can increase the response to a direct mailing by:
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A. 25%
B. 50%
C. 75%
D. 100%
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12. In 1934, Coca Cola gave away lithographed serving trays depicting what popular character(s) drinking Coke?
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A. Johnny Weismuller and Maureen O'Sullivan
B. Smokey the Bear
C. The Democrat's Elephant and Republican's Donkey
D. Rudolph Valentino
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13. The US Government has used advertising specialties to:
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A. Promote the use of airmail
B. Recruit volunteers to serve in WWI
C. Sell war bonds
D. Increase voter turnout
E. Advertise free information booklets available from various government agencies
F. Increase compliance with IRS tax laws
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14. A Waterman Pen Set - given as a promotional item in the 1940's - now sells for $2000. The unique claim it made at the time, which made it so popular, was:
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A. Guaranteed for 100 years
B. Writes with indelible ink
C. Has a calligraphic point
D. Won't leak
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15. In August 1998, Newsweek wrote an article about cities seeking to host major political conventions in the year 2000. In an effort to influence the decision, the big city mayors presented party leaders with various promotional items. Match the city with the items they gave away.
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| A. Boston
B. Denver C. Philadelphia D. Indianapolis E. Los Angeles F. Minneapolis G. San Antonio H. New York I. New Orleans J. Miami
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1. Presidential nesting dolls, wildrice, chokecherry jelly, book about
local culture
2. Beach towel, CDs of local musicians, cigars, suntan lotion 3. Stuffed animal, cell phone, putter, autographed football from local pro team 4. Crystal bowl, tote bag, celebrity pen, personalized local hockey team's jersey 5. Music box with miniature version of local landmark on top 6. T-shirt & cap from prominent businesses, coffee table book from local museum 7. Video about local area, race-car helmet, polo short with GOP Y2K logo 8. Bedsheets with party logo (I think they need some guidance about promo products!) 9. Miniature local landmark, famous local pastry snack, local team sports jersey 10. Palmtop computer, silver bowl, running shoes shoes |
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ANSWERS |
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