Why Use Promotional Products?

What Promotional Products Can Do for You!


We solve marketing problems and create new marketing opportunities for your business!

Promotional products are powerful weapons in your marketing arsenal. Some of the proven uses for ad specialty items include:
 
  • Attract new customers
  • Increase repeat business
  • Inspire customer loyalty
  • Establish name recognition
  • Improve client relations
  • Reactivate old accounts
  • Support sales by dealers
  • Encourage innovation
  • Create a good reputation
  • Celebrate anniversaries 
  •  Solidify corporate identity
  •  Motive sales staff
  •  Commemorate special events
  •  Build an image 
  •  Promote safety, teamwork and productivity
  •  Stimulate trade show traffic
  •  Announce sales
  •  Cultivate goodwill in the community
  •  Express appreciation
  •  Apologize for a lapse in service
  •  Get attention
  •  Solve problems
    		•

    Numerous case studies document the effectiveness of promotional products. One fast-food restaurant's investment of $181 in promotional products resulted in more than $1200 increase in food sales. One study found that promotional products increase the response to direct mail up to 75%.

    PPAI has released the 2003 sales figures showing what types of products were ordered:



    Power Of Promotional Products Revealed In New Study
    A survey recently conducted for PPAI by LJ Market Research reveals the power of promotional products by measuring how end users respond to organizations that use promotional products as part of their marketing mix.

    The survey, Promotional Products - Impact, Exposure and Influence: A Survey of Business Travelers at Dallas/Fort Worth Airport, was conducted by interviewing business travelers at     DFW Airport. More than 71 percent of travelers indicated they had received at least one promotional product in the last 12 months.

    The study also showed that respondents' ability to recall the name of an advertiser on a promotional product they had received (76 percent) was much better than their ability to recall the name of an advertiser from a print publication they had read in the past week (53.5 percent).

    Highlights from the study will be featured in the January 2005 issue of PPB.

    The 80-page survey report will be available after November 8 in the PPAI Bookstore for $25 for PPAI members and $40 for nonmembers. Pre-orders will be accepted. E-mail Bookstore@ppa.org or call June Peters at 972-258-3087. Ask for item number RS8031



    1000's of Marketing Ideas: Check out what kind of promotional products companies use in their business.